Connect your TikTok Pixel to your store. Owners and managers can do this.
The TikTok Pixel is a small piece of code on your website. It tracks what visitors do, such as adding a product to the cart or placing an order. That data makes your TikTok ad campaigns more accurate, so you can target the right audience.
Before you start
- You need a TikTok Business account. You can create one at ads.tiktok.com.
- You need a TikTok Pixel, created from the Events tab.
- Your store must be on the Growth plan.
Steps
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Go to Marketing.
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Select Tracking & Social Media.
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Scroll down and click Connect next to TikTok Pixel.
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Enter or paste the Pixel ID.
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Click Connect.
Get your pixel ID from TikTok
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Go to ads.tiktok.com and select your TikTok Ads account, or create one if you do not have an account.
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Click Tools, then Events.
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Click Assets, then Web Events, then Manage.
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Copy the pixel code and paste it on your dashboard to connect.
Create a new pixel
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Go to ads.tiktok.com and create an account.
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Sign in, then click Assets, then Events, then Web Events, then Manage.
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Click Create Pixel.
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Give the pixel a name, such as the name of your website. Select TikTok Pixel as the connection method, then click Next.
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Choose Manually Install Pixel Code, then click Next.
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Choose Custom Code as the event setup mode, then click Next.
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On the next screens, click Next, then Complete Setup.
